How do you make a furniture e-shop worth coming back to?
The Brief
Our task was to develop a creative solution that would present Bonami as much more than a standard online furniture store.
SmartSolution™
We started with a simple insight: furniture and home accessories are more than functional objects. When people shop for furniture, they are really buying into the idea of a more beautiful, more comfortable life.
We translated this insight into the claim Something Dreamy, Every Day.
The Result
We built an entire dreamlike world using only real products available on Bonami. No 3D renders, no simulations. Just real furniture and accessories. This world became the setting for a TV commercial where shopping turns into effortless daydreaming.
We Took It Further
The claim Something Dreamy, Every Day extended naturally from brand communication into everyday promotional offers, creating synergy across the 360 campaign.
Addict successfully transformed a customer insight into a strong creative idea. Bonami customers would visit the e-shop almost as a form of relaxation. They stepped into a world where they could dream about a more beautiful home, and Addict’s creative work managed to transfer this feeling to a much broader audience.
Jakub Štěpán
Head of Brand
