A new brand identity is always a big challenge. It is important to find the right chemistry with the client.

In the case of Penta Chemicals, the chemistry between us was over the top. Do you know what cyclopentane is? C5H10, of course! And also the basis for the new identity of this Czech chemical manufacturer and distributor.

Chemicals Unlimited has become the new trademark of the brand, which prides itself on its wide range of products.

We've stripped the identity down to the last atom.

And we added a photoshoot in production. You can see a sample of the original identity on the blue gates.