A new brand identity is always a big challenge. It’s important to find the right chemistry with the client.

In  case of Penta Chemicals, the chemistry between us was over the top. Do you know what cyclopentane is? C5H10, of course! It’s also the basis for the new identity of this Czech chemical manufacturer and distributor.

Chemicals Unlimited has become the new trademark of the brand, which prides itself on its wide range of products.

We analysed the identity down to the last atom.

And we added a photoshoot at the manufacturing facility. You can catch a glimpse of the original identity on the blue metal doors.