For creatives, anti-diarrhoea medicines are the stuff of dreams – which is why we took up Tasectan® with gusto.

Our campaign was based on a simple idea: a mummy wound in toilet paper, frightening anyone he catches unawares.

Production took place during lockdown, so our actor’s covered mouth turned out to be a double win!

Now entering its third year, the campaign has helped increase brand recognition and market share.