We created content about 5G that Gen Z actually wanted to watch. All the way through.
The Brief
O2 has a strong 5G network, but many people don’t fully benefit from it because their phones don’t support 5G.
Our role was to build awareness and interest in 5G phones among a younger audience.
SmartSolution™
We built the campaign around curiosity and surprise, and let influencers lead the conversation.
Naomi Adachi and Vojta, also known as Mullet on the Trip, approached people in everyday situations and helped them check whether their phones support 5G. On the street, in the park, or on a tram, in moments when slow connection gets most annoying.
The Result
Even during the Christmas ad overload, the campaign stood out. It delivered the message that felt authentic to GenZ - and was fun to watch.
We Took It Further
We filled the videos with moments that make you stop scrolling. For example when Vojta taps on the screen from inside your phone.
Together with Addict, we found a way to make the topic of 5G relevant for a younger audience. The campaign was insight-driven, relatable, and helped us spark real interest in 5G phones.
Matouš Sudík
Head of Social Media & Digital Content
