Every travel agency claims to have a wide selection of holidays. But you know it’s rarely true.
The Brief
Our task was to highlight Invia’s biggest competitive advantage: a truly extensive range, so every customer can find the holiday that perfectly suits them.
SmartSolution™
We put ourselves in the customer’s shoes. We browsed competitor websites, ticked our preferences… and quickly realized we would have to compromise.
We built the creative concept around the gap between what customers want and what they usually get. We created a series of spots featuring humorous, slightly absurd situations showing that on holiday, you really don’t want to compromise.
The Result
The campaign reinforced Invia’s perception as a platform with a genuinely broad selection of holidays. The concept also allowed for flexible communication of seasonal and promotional offers.
We Took It Further
We filmed in a real holiday resort. Palm trees, tropical sun... It made everything feel immediate and real, letting the campaign’s point land fully.
What stood out was how Addict put themselves in the customer’s position and discovered the insight firsthand. The creative work was smart, entertaining, and above all, believable.
Michal Bošela
Head of Brand & Communication
