Hvězda sládků, the Brewmasters’ Star, is a special designation granted to pubs that take exemplary care of the quality of the draught beer they serve.

We were asked to create a visible and “tasty” campaign for the most desirable of all beers: draught beer. We designed a concept based on the perspective from a pint of beer. After all, who else would know a pub better than the one who travels from beer tanks all the way to your glass?

We focused on making sure that the art direction and presentation of the beer were absolutely perfect. Because we eat – and drink – with our eyes first.