We do more than make Germany visible. We change the way Czechs think about it as a holiday destination.
The Brief
For more than 5 years, we have been doing whatever it takes to get Czechs to visit Germany. Alongside compelling content, OOH and digital, our campaigns are built on influencer collaborations.
SmartSolution™
We choose influencers with loyal audiences and tailor a trip for each of them.
We took Naomi Adachi and Max Habanec on a romantic getaway to Hamburg. Singer and football enthusiast Jakub Děkan captured the atmosphere of the UEFA Euro in Leipzig. Bookstagrammer Thea Krejčová got a chance to discover Chemnitz, the 2025 Capital of Culture.
The Result
The influencers enjoy themselves, and their followers experience it with them. Through authentic content, we bring Germany closer to people who probably wouldn't have considered it on their own.
We Took It Further
We turned Tomáš Havel's travel photography into a public exhibition at Palladium in Prague. It brought hidden gems across Germany to a wider audience.
31
influencer trips
42
destinations promoted
19
campaigns over 5 years
Germany offers incredible diversity, and thanks to our collaboration with Addict, we attract new travellers every year. I'm glad our campaigns feature authentic influencers who know how to engage with their audiences.
Jan Pohaněl
Ředitel Německé turistické centrály pro ČR
