When we were asked to launch the new Audi Q5, we couldn’t have asked for anyone better than two-time Wimbledon champion Petra Kvitová. We knew that she’d deliver a perfect match.
The creative idea was based on the qualities that Petra and the new Audi Q5 share: endurance, a strong character, and the ability to succeed on any surface.
![](/res/crc-326392450/pages/images/1576x1576/oz-q5-kvitova-15s-screenshot-a.jpg)
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![](/res/crc-2211595837/pages/images/1576x1576/u0-q5-kvitova-pr-a.jpg)
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We had only six hours of Petra’s time to complete the video & photo shoot. For Petra this might be her total playing time until reaching the final of a Grand Slam tournament, but for us it was one of our fastest shoots ever.
![](/res/crc-1967433247/pages/images/1576x1576/cs-q5-kvitova-print.jpg)
![](/res/crc-781370962/pages/images/1576x1576/26-q5-kvitova-bigboard.jpg)
The campaign’s primary message was used in all media, bringing significant visibility to the brand.
![](/res/crc-1901265005/pages/images/1920x1920/ce-q5-kvitova-web-a.png)