When we were asked to launch the new Audi Q5, we couldn’t have asked for anyone better than two-time Wimbledon champion Petra Kvitová. We knew that she’d deliver a perfect match.

The creative idea was based on the qualities that Petra and the new Audi Q5 share: endurance, a strong character, and the ability to succeed on any surface.

We had only six hours of Petra’s time to complete the video & photo shoot. For Petra this might be her total playing time until reaching the final of a Grand Slam tournament, but for us it was one of our fastest shoots ever.

The campaign’s primary message was used in all media, bringing significant visibility to the brand.