How we filmed with Audi's official brand ambassadors.
The Brief
The most beautiful campaigns are often the most demanding. For Audi, we have created three campaigns featuring their official brand ambassadors: Tereza Maxová, Petra Kvitová, and Tomáš Satoranský.
Shooting with celebrities is demanding, and preparation is everything. Time is limited, expectations are high, and the margin for error is zero.
SmartSolution™
Perfect execution is essential. But even more important was finding an idea that would genuinely connect each ambassador with the brand.
We paired Tereza Maxová’s energy with the dynamic character of the Audi RS e-tron.
We translated Petra Kvitová’s positivity into a playful moment of understanding with the Audi Q5. These two are simply a perfect match.
Tomáš Satoranský was truly impatient before the launch of the new generation of Audi Q7. After all, like many other fans, he had been waiting for it for nearly a decade.
The Result
For each ambassador, we found a unique idea that connected their energy and lifestyle with a specific Audi model.
The spots feel personal and authentic. Because of that, they truly stand out in a sea of generic automotive ads.
We Took It Further
For the airplane scene, we had only one shot. And of course, we nailed it.
All three campaigns make me genuinely proud. Addict connected our ambassadors with Audi models in a way that feels entirely natural. They handled everything seamlessly despite the demanding production and tight timing.
Martin Stránský
Senior Marketing Specialist Audi
